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The Social Alumnus: Implications of Social Identity Theory in the Digital Era

As many of you know, I am currently pursuing my masters in public relations.  For a class this spring I was charged with writing a literature review based on any theory in public relations academia....

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Use Video to Extend the Reach of Your Events

Project: Mid-Michigan Spartans’ 2012 Tailgate Video On September 28, 2012 the Mid-Michigan Spartans (MSU Alumni Club of Mid-Michigan) hosted their annual tailgate party at the Spartan Hall of Fame Cafe...

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Using Video to Reach Dispersed Audiences

Project: Homecoming 2012 Video for the Honors College One of the challenges that the Honors College at MSU faces is that all our alumni also belong to at least one other college. This can make a...

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5 Easy Steps to Creating a Word Cloud

Word clouds have become pretty popular over the last couple of years. I’ve made them the hard way: working in design software, changing font sizes and weights and rearranging words until they fit just...

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