The Social Alumnus: Implications of Social Identity Theory in the Digital Era
As many of you know, I am currently pursuing my masters in public relations. For a class this spring I was charged with writing a literature review based on any theory in public relations academia....
View ArticleUse Video to Extend the Reach of Your Events
Project: Mid-Michigan Spartans’ 2012 Tailgate Video On September 28, 2012 the Mid-Michigan Spartans (MSU Alumni Club of Mid-Michigan) hosted their annual tailgate party at the Spartan Hall of Fame Cafe...
View ArticleUsing Video to Reach Dispersed Audiences
Project: Homecoming 2012 Video for the Honors College One of the challenges that the Honors College at MSU faces is that all our alumni also belong to at least one other college. This can make a...
View Article5 Easy Steps to Creating a Word Cloud
Word clouds have become pretty popular over the last couple of years. I’ve made them the hard way: working in design software, changing font sizes and weights and rearranging words until they fit just...
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